60 Seconds Behind the Scenes

Posted by Devon Phillips at


We checked up with the Lizzy James media team to see just how each Instagram post gets curated. Jonah Levine, resident video and photo guru, answered a few of our questions regarding content creation.

Lizzy James bloggers: How do you decide which pieces to feature in photos and videos?

Jonah Levine: I think it really depends on what we’re lacking style wise. For instance, if we know it’s going to be sunny on a Monday, and it’s a Friday, we’ll do our best to shoot for that vibe. On a sunny day, we might want to show the June or the Summer, or even the Lizzy Classic, to really play on that feeling.

Lizzy James bloggers: Totally. As far as Instagram goes, where do you think the value of video lies?

Jonah Levine: I think video is key. There is nothing that is more effective than showing someone a scenario that they want for themselves. I think video is a better medium than photos, especially in fashion. You can really see how a piece sits on someone’s wrist with movement, rather than in a still.

LJB: But as a photographer yourself, photos must play a huge part in your day to day life. Do you prefer Lizzy James shoots with a more creative and artistic feel, or shooting for studio purposes?

JL: I like shooting for studio purposes because you really get to show the beauty and detail of the pieces.

LJB: A lot of the videos have a more artistic feel as well. What was it like shooting the Dragonfly and Versatility Pt. 1?

JL: Versatility was one of the first videos I shot for Lizzy James two years ago. It also happens to be our best performing videos views wise at almost 50,000 right now. A lot of our other videos, like the Dragonfly, have gained a lot of traction very quickly. I think it’s about relating to the customer. Less sales, more jewelry.

LJB: That’s a great point you make. Our minute is coming to a close, but thank you so much for joining us today!

JL: Anytime!

Check out the LJ Instagrams!
@officiallizzyjamesstudio & @lizzyjamesinc

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